Mexico: The Land of Charm

A sumptuous clothbound compendium of modern Mexican ephemera from postage stamps to tourist guides

This volume gathers a surprising and engaging sampling of 350 pieces of printed matter: material that circulated between the 1910s and the 1960s, with print runs of anywhere from a thousand to tens of thousands of copies. These ephemeral, utilitarian publications―many created by well-known artists and designers―flooded streets, newspaper stands, bookshops and homes, with the common aim of disseminating an idealized image of what is considered typically Mexican.